Boticário_Play it

training week october 2014


In October 2014 we created the scenography for the corporate event Play it for O Boticário.

The event had the participation of the leading advertising agencies working in partnership with Grupo O Boticário, and focused on the presentation of the new Integrated Marketing System, one of the main processes of Branding and Communications Board.

The graphic translation of the concepts treated is a call for collaboration. In other words, the visual identity is transformed, depending on your point of view and the space in which it is implemented. The forms refer to movement, colors carry energy and textures gain dynamic behaviors.


agency: Taste