In 2014 we participated at the campaign for Pearson, major private Education player operating in Brazil since 1970’s decade, with customized solutions that reach every educational cycle – from early childhood education to adult life.
The focus of the campaign, counting with Pelé as testimonial, was the interaction between the “educator” and children from 3 different age groups.
We engaged a playful universe to create an “ephemeral” sports court. Playing with the use of basic geometric objects bringing them into three-dimensionality by the use of unusual materials and working with color shades from a palette of primary colors.
photos: Antonio Wolff