Pearson Education

campaign 2014

In 2014 we participated at the campaign for Pearson, major private Education player operating in Brazil since 1970’s decade, with customized solutions that reach every educational cycle – from early childhood education to adult life.

The focus of the campaign, counting with Pelé as testimonial, was the interaction between the “educator” and children from 3 different age groups.

We engaged a playful universe to create an “ephemeral” sports court. Playing with the use of basic geometric objects bringing them into three-dimensionality by the use of unusual materials and working with color shades from a palette of primary colors.


photos: Antonio Wolff